Task :

To create a documentary about the attitudes of Malaysian on littering

Research Topic :

Video Production

A short documentary about attitude/behavior and cleanliness in an urban city.

Target audience :

18 and above (Adults)

Problem Identification :

“Do not litter” just does not register with most Malaysians. Be it at night markets, carnivals, street parties and events, this is the aftermath local council cleaning crews have to deal with constantly. It is sad that most Malaysians still adopt the “tidak apa” attitude, assuming that there will always be people cleaning after them. Most still think public places are not their own homes, so it is all right to litter, forgetting that Malaysia is actually everyone’s homeland. What happened to “throwing rubbish in the bins provided”? It is a simple act of caring for the environment and at the same time saving the city money hiring cleaning crews.

Aim and Objectives :

To create an awareness to the citizens that what they are doing is bad habit that is creating a bad image for Malaysia and to get rid of that bad habit.

Ideation and Concept :

The documentary will include interviews with with hygiene organization personnels, statistics of Malaysia's cleanliness, people caught in the act and many more contents which I will include in time.